Tuesday, June 24, 2008

Environmental photos and pollution photos are popular

pictures of air pollutionIn a previous posting I talked about what photos sell. Actually I asked the question "what photo themes sell and how do we find out"? No-one really seemed to know if this kind of information was in the public domain and I have not yet figured out where to find it. In the absence of this kind of "big picture" information (believe me I haven't stop digging), I have used Google analytics to better understand what people are looking for on my site.

If you haven't used Google analytics you should. It is free, extremely simple to setup, and provides you with more information about what is happening on your website than you will likely need. Couple this with Google webmaster tools - another freebie that provides you insights into your indexing and ranking on Google - and you are well on your way to understanding how both Google and your customers see and use your site.

pollution picturesIn reviewing my traffic and most popular pages I have noticed that most of my traffic is coming from folks looking for environmental and pollution related photography. Granted that I have a lot of this material. But I also have quite a bit of other stuff and the extent to which the traffic to the environmental and pollution photos outranks the traffic to other photos is quite significant. Some of my more popular photos are garbage polluted stream and smog in Vancouver, BC. These are not the prettiest photos by far, but yet they are getting a large part of the traffic. I am also now finding a lot of folks are looking at the Science Photos on the site.

I suspect that some of the newer iceberg shots that will be going up shortly will also become very popular (the photographer (Dave) has recently returned from a iceberg photo shoot). Given the trend I'm seeing with respect to environmental related shots, I think anything to do with global warming and other environmental issues will likely attract attention. I expect icebergs, glaciers, air pollution pictures, water pollution pictures and other similar themes will do well.

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